Badshah’s Shelter 6 Vodka Sets World Record For The Largest Simultaneous Shot Moment

3523 shots taken simultaneously across 20 SOCIAL outlets in Mumbai and Pune, creating a new multi-venue world record

India,  11^th February 2026 – Shelter 6, the ultra-smooth premium vodka co-created by entertainment icon Badshah and Cartel Bros, hosted a one-of-its-kind celebration creating the ‘world’s largest simultaneous shot moment’. Conceptualised and executed in collaboration with SOCIAL, the record-breaking activation spanned 20 of their outlets across Mumbai and Pune, bringing together thousands of fans and partygoers for a synchronised, high-octane nightlife experience.

With Badshah leading the moment live from SOCIAL Dadar and the action streamed in real time to 19 other SOCIAL hotspots, the electrifying countdown culminated in 3523 people taking a shot at the exact same moment. The feat marked a historic milestone for India’s nightlife culture, setting a new global benchmark for scale, coordination and cultural impact across multiple venues and cities.

Launched in October 2025, Shelter 6 has rapidly carved a distinctive space within India’s premium vodka segment. Crafted from six-times-distilled Russian vodka and made with no added sugar or additives, the brand is designed for exceptional clarity and smoothness. In partnership with Cartel Bros, Shelter 6 continues to reimagine how spirits connect with consumers using immersive, large-scale experiences that go far beyond the bottle.

Badshah shared, “Shelter 6 is very personal to me. It’s not just a brand with my name on it, it’s something I’ve built from the ground up with a vision to bring people together and create moments they’ll always remember. Standing at SOCIAL Dadar and watching thousands of people across Mumbai and Pune participate in the celebration was a powerful reminder that community is truly at the heart of the brand.”

Echoing this sentiment, Mokksh Sani, Founder & CEO of Living Liquidz Group and Mansionz, and Co-Founder & Director of Cartel Bros, added, “This record is incredibly special because it represents far more than just numbers. It reflects the scale, energy and connection we aim to build with every brand we create. Seeing thousands of people across Mumbai and Pune take a shot together in the same moment was powerful and deeply rewarding. With Shelter 6, our focus has always been on pushing creative boundaries and crafting experiences that feel fresh, authentic, and memorable. Moments like this show what’s possible when innovation, community and culture come together and this is only the beginning of how we plan to shape the future of premium lifestyle and retail in India.”

More than just an activation, the night marked a defining milestone for both the brand and the spirits industry at large. By orchestrating India’s largest simultaneous shot moment across two cities and 20 venues, Shelter 6 demonstrated a level of ambition, execution, and cultural relevance rarely seen in the category. The achievement cements the brand’s reputation for bold, boundary-pushing ideas that command national attention signalling clearly that Shelter 6 isn’t here to follow trends, but to set new ones.